Privacy and Data Protection

We thank you for visiting our shop and for your interest in our company, our products and our website. The protection of your privacy when using our website is extremely important to us. Therefore, please take note of the following information:

1. Collection, processing and use of personal data
2. Disclosure of personal data
3. Cookies
4. Use of Google Analytics
5. Use of Facebook plug-ins
6. Information about the Customers’ rights and contacts

1. Collection, processing and use of personal data

As a basic principle, you can visit our website without informing us of who you are. Personal data will only be collected when you provide us with such data in the course of completing a contract, when opening a customer account or you contact us. Without your consent, this data shall solely be used for the implementation of agreements and for the processing of your enquiries. After the complete processing of the agreement and the full payment of the purchase price this data shall be stored according to record retention in terms of tax and commercial law but shall be deleted after the expiration of these time limits provided that you have not explicitly agreed to a further use of your data.

In addition, personal data is collected when you register for our email. This data is used by us for our own advertising purposes in the form of our e-mail newsletter, as long as you have expressly agreed to this as follows:
Entry of the e-mail address on the page “Newsletter”. Selecting the button “enter”, entry of the security code and confirmation by clicking on “send.

You can unsubscribe from the newsletter at any time using the link in the newsletter intended for that purpose or by sending us a message. Following successful unsubscription, we delete your e-mail address immediately.

You can unsubscribe from the newsletter at any time using the link in the newsletter intended for that purpose or by sending us a message. Following successful unsubscription, we delete your e-mail address immediately.

2. Disclosure of personal data

a) Order processing
Order processing is executed by the service provider Afterbuy (VIA Online GmbH in Krefeld). Your personal data is only passed to Afterbuy so that your online order can be processed. Details concerning the data protection policy of Afterbuy and the privacy statement of VIA Online GmbH can be found under the following link: http://www.afterbuy.de/Datenschutz.htm.

In line with the processing of the order, the personal data we collect shall be transmitted to the forwarding agent assigned with the delivery, provided that this is necessary for the delivery of the merchandise. We transmit your payment data to the assigned credit institution as part of the payment processing process.

b) Credit rating / identity verification
Should we agree to advance services, we reserve the right to conduct a credit assessment based on mathematical-statistical methods in order to protect our legitimate interests. We shall transmit personal data required for credit assessment to the following service provider:
Bürgel Wirtschaftsinformationen GmbH & Co. KG, Postfach 500 166, 22701 Hamburg The credit information may contain probability values (so-called score values). As far as score values contribute to the result of the credit assessment, these are based on a scientifically acknowledged mathematical-statistical method. Amongst other data, address data has an affect on the calculation of the score values. Regarding the statistical probability of default, we shall use the result of the credit assessment for the purpose of deciding on justification, implementation or termination of a contractual relationship.

3. Cookies

Among other things, our online shop uses so-called "Cookies", which serve the purpose of making our website more user-friendly, more effective and safer – for example to speed up browsing through our platform. Furthermore, Cookies make it possible for us to quantify the frequency of page views and general navigation on our site. Cookies are small text files, which are stored on your computer system. We point out that some of these Cookies are transmitted to your computer system from our server, whereas these are usually so-called "session Cookies"."Session Cookies" are characterised by the fact that they are automatically deleted from your hard drive after the browser session has been concluded. Other Cookies remain on your computer system and make it possible for us to recognise your computer system during your next visit (so-called permanent Cookies). Of course you can object to these Cookies at any time provided that your browser allows for it. Please note that it is possible that you will only be able to use certain functions of this website, or your use of the website may be restricted, if your browser has been set up in such a way to reject Cookies (from our website).

4. Use of Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"). Google Analytics uses so-called "Cookies”, text files, which are stored on your computer and which enable an analysis of your use of the website. The information generated by the Cookie in regard to your use of this website is usually transmitted to a Google server in the USA and stored there. If IP anonymization is activated on this website, however, your IP address will be shortened by Google within the member countries of the European Union or in another contracting state of the Treaty on the European Economic Area. The complete IP address is only transmitted in exceptional cases to a Google server in the USA and shortened there. On behalf of the site operator, Google uses this information to evaluate your use of the website, to compile reports regarding website activity and to provide the site operator with further services related to the website use and internet use. The IP address transmitted to Google Analytics will not be linked with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, please be aware that in this case, you may not be able to use all functions of this website in full.

5. Use of Facebook plug-ins

We have so-called plug-ins of the social network facebook.com (hereinafter called “Facebook”) integrated into our website. Facebook is a company of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA.

Each time a web page of our website is accessed, which has such a plug-in, the plug-in prompts the browser you use to load and display the visual display of the plug-in from the Facebook server. The Facebook server is informed which specific pages of our website you are currently visiting.

If you are a member of Facebook and are logged on during your visit to our website, Facebook can recognise which specific web page of our website you have momentarily accessed by means of the information sent by the plug-in and allocates this to your personal user account on Facebook. Should you activate one of the plug-ins, for instance by clicking on the "like" button or by making a comment, this is sent to your personal user account on Facebook and stored there. Moreover, the information that you visited our website is transmitted to Facebook independent of whether you activated one of the plug-ins or not.

In order to prevent the transmission and storage of your data and your web-surfing behaviour by Facebook, you have to sign off at Facebook before visiting our website. You can find Facebook’s data protection policy with detailed information on the collection and use of data by Facebook, on your rights in this regard as well as the alternative settings for the protection of your privacy at the following URL: http://www.facebook.com/policy.php

6. Information about customers’ rights and contacts

You shall be entitled to unobstructed access to information regarding your stored individual-related data as well as have the right to the correction, blocking or deletion of this data, if applicable. Should you have any further questions regarding the collection, processing or application of your individual-related data, please contact us. The same shall apply to information, blocking, deletion and correction requests regarding your individual-related data as well as to the revocation of given consent. You can find the contact address in our imprint.